Malcolm Gladwell
Malcolm Gladwell is the author of two New York Times #1 bestsellers - first, The Tipping Point: How Little Things Can Make a Big Difference, and then Blink: The Power of Thinking without Thinking. A prolific writer, analytical thinker and business advisor, Gladwell gives audiences a perspective that is both valuable and truly unique.
In The Tipping Point, he describes how trends work and he helps companies apply this knowledge to their own business strategies.
He helps organisations identify the people who are crucial to the trend process and deploy their talents strategically. Blink analyses intuition - the kinds of judgements that are made unconsciously and instinctively - and explores how we can learn to be better at mastering the kind of instantaneous thinking that lies at the heart of successful decision-making. An articulate and insightful speaker, he is currently a staff writer for the New Yorker magazine.