Core Field: Branding & Marketing

Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. He rejects old rules of the industry that conceptualised branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific and process-based. It makes branding the driver of sales and profits, and consequently the centrepiece of business.

The Author

He publishes his observations on branding in a weekly column, reaching a global audience of more than one million people in thirty countries. In addition, his acute insights have been featured in USAToday, Fast Company, The Times, Fortune, BBC 1, BBC World, BBC Radio, The Daily Telegraph, The Observer, Washington Post, The Australian and The Independent.

His books, on branding co-authored with industry icons such as Don Peppers, Martha Rogers, Patricia Seybold and Philip Kotler are sold worldwide and have been translated into more than 20 languages.

These books include:

• BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound - Foreword by Philip Kotler
• BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands - co-authored with Patricia B. Seybold
• Brand Building on the Internet -co-authored with Tim Frank Andersen
• Clicks, Bricks & Brands – The Marriage of Online and Offline Business co-authored with Don Peppers and Martha Rogers
  

The Speaker

Martin Lindstrom has a reputation for earning "a guaranteed standing ovation"; his enthusiasm and engaging style make for an entertaining yet very informative presentation.

In Business

Martin Lindstrom, born 1970, founded his own advertising agency at the age of 12. Needless to say, Lindstrom has a highly unusual background. According to the Chartered Institute of Marketing, the rapid rise of his career has made him one of today's most respected branding gurus in the world. He sits on several boards globally, and his clients include Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft.

Lindstrom was the global COO for British Telecom/LookSmart, an executive at BBDO, the founder and CEO of BBDO Interactive Asia, and co-founder of BBDO Interactive Europe, both of which grew to become their region's largest Internet solution company.

For more information visit www.brandsense.com