Core Field: Global Brand Advisor and Author

The Academic

Martin Roll offers rare but truly unique insights drawn from his experiences in advising boardrooms of global corporations for more than 15 years. He expertly strides the industry-academia continuum and delivers superior value to his global audiences. Martin Roll is a frequent guest lecturer at INSEAD business school and Visiting Professor at CEIBS in Shanghai. He holds an MBA from INSEAD.

The Author

Martin is the author of the international bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. His much anticipated next management book on how branding is guiding leadership and innovation at the boardroom level will be published in 2007.

"As Asian firms aspire to become global and challenge the competitive landscape dominated by Western firms, they recognize that cost and quality advantages are necessary but not sufficient for sustained value creation. Martin Roll provides an illuminating insight into a critical missing link – the importance of global brands. Rich in concepts and detail, this is an invaluable manifesto for Asian CEOs. A must read that will change perspectives and priorities." C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, The Ross School of Business, The University of Michigan

"A must read for all business leaders interested in Asia, Asian Brand Strategy elevates branding to the next level into the boardroom." Torben Ballegaard Soerensen, CEO, Bang & Olufsen

"Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing." Kevin Lane Keller, Professor of Marketing, Tuck School of Business

"Martin Roll has provided a much-anticipated primer on how Asian companies approach the discipline of branding. With the focus of the world economy gravitating inexorably to the Asia Pacific region, Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow." Alan Lammin, Publishing Director, Asia, TIME

Martin Roll has been featured in a wide variety of media including most recently BBC World, CNBC, CNN, ABC, Asian Wall Street Journal, The Philadelphia Inquirer, Chosun Ilbo, Yonhap News, Bangkok Post, Channel News Asia, Singapore Straits Times, South China Morning Post, New Straits Times, Hindu Business Line, Economic Times India, WGSN, Hong Kong Business Review, Bangkok Business Week, BrandChannel, Berlingske Nyhedsmagasin, Børsen and The Philippine Star.

The Speaker

Martin Roll is not only a highly accomplished speaker and presenter but as well a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor on the subject of brand leadership, its close link to management and how it drives performance through shareholder value.

• Branding ExcellenceTM – Driving Shareholder Value
• Asian Brand Strategy – A New Paradigm for Boardrooms
• Can China build Global Brands?
• Corporate Brand Culture – Drive Branding through People

In Business

He is CEO of VentureRepublic, the leading strategic advisory firm on branding based in Singapore and Copenhagen. A thought-leader on branding driven by tremendous experience and insights, Martin Roll facilitates business leaders and organizations of Fortune 500 companies to think bold for future strategies. By focusing on building iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
Martin Roll represents a culturally diverse profile with his globe trotting career spanning different regions of the world. Currently based in Asia, he travels extensively to all parts of the world and represents in-depth knowledge and perspectives of fast-growing Asia and its diverse opportunities and cultures.

Many "experts" often fail to engage audiences due to lack of local knowledge and insights, and/or they address audiences in the West claiming to know Asia very well. But few actually have that expertise. Martin Roll effectively bridges this divide and mixes his strengths on boardroom integrity and global branding experience with cultural-driven insights.

For more information visit: www.venturerepublic.com

Visit Martin Roll’s blog on Asia: www.asianbrandstrategy.com