Scott Bedbury is the marketing genius for Starbucks and Nike who engineered their phenomenal growth as brands through history-making campaigns:

• Nike - Just Do It!
• Starbucks - Reinventing the coffee category

Following on from Scott’s well received keynote presentation at Global Leaders Africa Summit 2006, we are delighted to announce a full-day marketing workshop designed to help delegates get to the heart of their corporate brand, and turn it into marketing success. Scott will present 'Brand building and marketing strategy for now to 2010' in an inspiring full-day, interactive session where you will find out how to:

• Turn a good brand into a great one;
• Maximise the opportunities for experiential marketing;
• Deliver your brand message without huge advertising spend;
• Use market research efficiently, without sanitising your campaign;
• Launch a niche brand into the mainstream without compromise;
• Use your brand values to influence your image as a corporate
   employer;
• Help your employees identify with your brand;
• Understand your brand’s weak links.

Scott is author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century.