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YOUR VIP CODE: MPBHBIBFE1 (Quote when booking)
Global Leaders are delighted to announce our next event, bringing you the world’s leading heavyweight on competitive strategy, to present relevant, updated, concrete insights that will inspire you to exceed your strategic goals in today’s changing marketplace, Professor Michael E Porter.
The man governments turn to in a crisis, Professor Porter is the single most important business strategist in the world. January 2009 is the month of reassessment, revision and new ideas. Do nothing until you’ve heard Professor Porter’s presentation.
Michael E. Porter, Live & In Person! January 26th, 2009, Kingdom of Bahrain.
“Winning Competitive Strategies for Today’s Changing Marketplace”
Be there and learn from the master of strategy himself.
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Event Summary
Michael Porter, the world’s foremost authority on competitive strategy and economic development, will present his latest, updated, no holds barred content on the need for a new competitive model, combined with his recent McKinsey award-winning work on integrating strategy and Corporate Social Responsibility (CSR) in a no-holds-barred masterclass session for senior level corporate and government executives.
Prof. Porter will ensure you enhance your strategic direction and re-think your strategies to influence new, winning strategies for today’s changing marketplace.
JUST ANNOUNCED!
Event Programme
Module 1: The Economic Foundations of Competition: The Need for a New Model
- Why prevailing thinking about competition and strategy can be destructive
- Setting the right goal for the company
- The basic economics of competition
- Analysing industry
- Understanding cost and differentiation.
Module 2: Principles of Strategy: The New Learning
- Five tests of a good strategy
- What makes a strategic position unique?
- What makes a strategy sustainable?
- Why do good managers choose bad strategies?
Module 3: Creating, Growing, and Implementing a Strategy
- Discovering a unique competitive position: analytical tools
- How to grow without undermining the strategy
- Internationalizing strategy
- Communicating a strategy within and outside the company and embedding it in culture and values
- Organizing a company to support strategy: structure, incentives, measurement
- Strategy in economic downturns.
Module 4: Integrating Strategy and Corporate Social Responsibility (CSR)
- The relationship between a company and society
- Why prevailing justifications for CSR fall short
- Defining the company’s social agenda
- Adding a social dimension to the value proposition.
Don’t miss this once-off opportunity to see the undisputed father of strategy and economic development LIVE & In Person, and network with other senior level decision makers, strategists, CEO’s, MD’s & GM’s from all over the GCC!
The Benefits of Attending
This event is a league apart from any management event in the GCC in 2009. Delegates will:
- Identify the strategic economic components which underpin superior profi tability
- Learn how the role of business can accelerate GCC competitiveness on a global scale
- Learn from the Master himself – this will be Prof Porter’s FIRST VISIT TO BAHRAIN
- Hear brand new material from Michael Porter’s new books and articles
- Network with the highest-level decisions makers in the region from the corporate, education and public sectors
Michael Porter is IN DEMAND!
2008 has been one of the busiest years ever for Professor Porter. With the current economic situation and with many large corporates and governments at loss all over the world, Michael Porter is providing them with his unparalleled know how on strategy and competitiveness for long term prosperity. A snapshot of Michael Porter’s work in 2008 includes:
- BusinessWeek - Why America Needs an Economic Strategy, 10 Nov, 2008
- “On Competition” - Updated and Expanded Edition, Released Oct 2008
- CNBC - Porter Prescription for America, November 14, 2008
- Harvard Business Review - The Five Competitive Forces That Shape Strategy, Jan 2008
- Financial Times - May the forces be with you and your plans for 2008, Jan 2008
- World Economic Forum Corporate Global Citizenship in the 21st Century - Session Chaired by Michael Porter feat. Prime Minister Gordon Brown, Indra K Nooyi, Chairman and CEO, PepsiCo, H.M. Queen Rania Al Abdullah of Jordan and Alvaro Uribe Velez, President of Colombia Davos, Jan 2008
Just some of Professor Porter’s remarkable achievements
- No. 1 on Thinkers 50 '2005 global ranking of the most influential living management thinkers’ replacing the late Peter Drucker
- Created the groundbreaking concept of the value chain
- Captured the complexity of industry competition in five underlying forces
- Identified the fundamental determinants of national competitive advantage in an industry and how they work together to give international advantage
- Winner of Harvard’s David A. Wells Prize in Economics for research in industrial organisation
- Winner of the George R. Terry Book Award of the Academy of Management in 1985 as the outstanding contribution to management thought for his book Competitive Advantage (1985)
- Four first place McKinsey Awards for the best Harvard Business Review article of the year.
THIS IS AN EVENT NOT TO BE MISSED, availability for this event is strictly limited so we advise to book your place NOW to avoid disappointment!
For more information or to register, please contact Global Leaders NOW on:
* Please quote promotional code ‘MPBHBIBFE1’ when booking.
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